Dairy and Performance

GonnaNeedMilk FACTS: What Dairy’s Latest Campaign isn’t Telling You

GonnaNeedMilk FACTS: What Dairy’s Latest Campaign isn’t Telling You

In Big Dairy’s effort to update “Got Milk?” campaign / slogan, MilkPEP (Milk Processor Education Program) debuted its new “You’re Gonna Need Milk for That” marketing campaign in March of 2021. It touts the nutritional and performance benefits of cows' milk for...

5 Tips to Maintain Strong Bones and Prevent Osteoporosis

5 Tips to Maintain Strong Bones and Prevent Osteoporosis

According to the International Osteoporosis Foundation, 10.2 million Americans suffer from osteoporosis and another 54 million have been diagnosed with low bone density—or osteopenia—a precursor to osteoporosis. (1) Not coincidentally, the dairy industry has an iron...

The 9 Best Whey-Free Protein Powders

The 9 Best Whey-Free Protein Powders

People love protein powder. Thanks to the unfounded Western emphasis on protein, consumers are trained to seek it out not only in every product, but in convenient, dissolvable, powdered form. There’s nothing wrong with using whey-free protein powder on occasion for...

6 Inflammation-Fighting Foods (Plus Easy Meal Ideas)

6 Inflammation-Fighting Foods (Plus Easy Meal Ideas)

Why do we feel sore after a workout? Inflammation. Acute inflammation is a natural response to an effective workout, and feeling a bit sore can be a sign that your body is healing itself. This temporary inflammation is nothing to worry about, and eating an abundance...

6 Dairy-Free Olympians to Watch at the Tokyo Olympics

6 Dairy-Free Olympians to Watch at the Tokyo Olympics

After a disappointing postponement, these dairy-free Olympians are ready to compete! The Olympic Games will finally return in just a few short weeks after a year of uncertainty ... and extra training. The Olympic-level energy has already been ignited with the...

Another Dairy-Funded Study Sends Mixed Messages to Athletes

Another Dairy-Funded Study Sends Mixed Messages to Athletes

A new study partially funded by the National Dairy Council of Ireland has attempted to contribute to the growing body of susceptible evidence that dairy promotes athletic recovery. Similar to pro-dairy research in the past, cows’ milk is given an advantage based on...

Dairy-Funded Chocolate Milk Study Targets Teen Athletes

Dairy-Funded Chocolate Milk Study Targets Teen Athletes

Ever-targeting a new generation of consumers, the dairy industry-funded and released a new study in February 2019 in an attempt to support the misguided campaign, “Built With Chocolate Milk.” Titled, “Chocolate Milk Versus Carbohydrate Supplements In Adolescent...

Ironman Brendan Brazier Is a Pioneer in Dairy-Free Sports Nutrition

Ironman Brendan Brazier Is a Pioneer in Dairy-Free Sports Nutrition

Brendan Brazier is way ahead of the game. As a former professional Ironman athlete and two-time Canadian 50km Ultra Marathon runner, he’s had his eyes on the prize since he was a young teen (he’s in his 40s now, though no one would guess by the look of him). Growing...

Fiona Oakes Has No Limits: An Interview With a Dairy-Free Ultra Runner

Fiona Oakes Has No Limits: An Interview With a Dairy-Free Ultra Runner

Fiona Oakes is the greatest runner you’ve never heard of. She’s a 4X world record holder in distance running, and she has completed some of the toughest endurance running challenges on earth including the formidable Marathon des Sables, the Antarctic Ice Marathon, and...

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