Privacy Policy

Last Updated: October 16, 2025

Switch4Good, Inc. (“Switch4Good,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.switch4good.org (the “Site”) or otherwise engage with our programs, campaigns, or services (collectively, the “Services”).

This policy applies to all personal information collected through our Site and Services, regardless of the country you are located in. By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information from you directly, automatically, and from third parties as described below.

a. Information You Provide Directly

We collect personal information you provide when you:

  • Register for programs (e.g., Dairy Detox) or join as a Switch4Good Athlete or Educator

  • Make a donation or purchase merchandise

  • Subscribe to newsletters, petitions, or updates

  • Communicate with us or participate in surveys and events

This may include:

  • Name

  • Email address

  • Postal address

  • Phone number

  • Payment information (processed securely by third-party payment processors)

  • Any other information you voluntarily provide

b. Information Collected Automatically

When you visit our Site, we automatically collect certain information, including:

  • IP address

  • Device type and operating system

  • Browser type and version

  • Date, time, and duration of visits

  • Pages viewed and referring URLs

  • General location data (derived from IP address)

This data helps us understand how visitors use our Site and improve our Services.

c. Cookies and Tracking Technologies

We and our third-party partners (such as Google Analytics, Meta/Facebook Pixel, and marketing tools like Salsa Engage) use cookies and similar technologies to collect information about your browsing behavior, device, and interactions with our Site.

Cookies are small text files placed on your device. We use them for purposes such as:

  • Ensuring Site functionality

  • Analyzing traffic and performance

  • Personalizing content and communications

  • Measuring the effectiveness of campaigns

You can manage or disable cookies through your browser settings. You may also encounter a cookie banner on our Site giving you options to accept or reject non-essential cookies. Disabling cookies may affect your experience of the Site.

We do not currently respond to “Do Not Track” (DNT) browser signals due to a lack of industry standard. To learn more about DNT, visit http://allaboutdnt.com.

2. How We Use Personal Information

We use your personal information to:

  • Provide, operate, and improve our Site and Services

  • Process donations and purchases

  • Communicate with you, including sending newsletters, updates, and opportunities to support our work

  • Send messages on behalf of like-minded organizations (without sharing your personal data with them)

  • Authenticate your access to certain parts of our Site

  • Manage recruiting and human resources processes

  • Comply with legal obligations and enforce our rights

  • Protect against fraud, abuse, and misuse of our Services

We rely on the following legal bases under GDPR when processing personal information of individuals in the EU/UK:

  • Consent: when you sign up for communications or agree to cookies

  • Contract: when processing is necessary to provide Services you request

  • Legal obligation: when required by law

  • Legitimate interests: such as improving our Site, protecting security, or conducting outreach

3. How We Share Personal Information

We do not sell or rent your personal information.

We may share personal information in the following circumstances:

  • With service providers who assist us in operating the Site, processing donations, marketing, analytics, and other functions. These providers are contractually bound to use personal data only as directed by us.

  • With legal authorities if required by law, subpoena, or government request, or to protect our rights, property, or safety.

  • With third parties during a reorganization or merger as permitted by law.

We do not disclose your personal information to third parties for their own direct marketing without your explicit consent.

4. International Data Transfers

If you are accessing the Site from outside the United States, your personal information may be transferred to and processed in the United States or other jurisdictions that may not offer the same level of data protection as your home country.
Where required by law (e.g., GDPR), we implement safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission to protect your data.

5. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

Retention periods vary depending on the nature of the data and legal requirements.

6. Your Rights and Choices

Depending on where you reside, you may have the following rights regarding your personal information:

  • Access: Request a copy of your personal information.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Deletion: Request deletion of your data where legally permitted.

  • Restriction: Ask us to limit how we process your data.

  • Portability: Request your data in a structured, machine-readable format.

  • Objection: Object to certain types of processing, including direct marketing.

  • Withdraw Consent: Withdraw consent for processing where consent was the basis.

To exercise these rights, email us at [email protected]. We will respond in accordance with applicable laws.

California residents may also request:

  • Disclosure of the categories of personal information collected, sources, purposes, and third parties with whom it is shared

  • Opt-out of “selling” or “sharing” of personal information (we do not sell personal information as defined by CCPA)

7. Communications Preferences

You can unsubscribe from email newsletters by clicking the “unsubscribe” link in our emails or by contacting us at [email protected].
To stop SMS messages, reply “STOP.”
To stop receiving postal mail, email us your name and address with the request.

8. Security

We implement reasonable technical and organizational measures to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.
While we strive to use commercially acceptable means, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent.
If you believe we have inadvertently collected information from a child, please contact us at [email protected] and we will promptly delete it.

10. Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with a new “Last Updated” date. Where required by law, we will notify you of significant changes and, if necessary, seek your consent.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Mail: Switch4Good, Inc.,
2322 Somersly place, Louisville, KY 40245

If you are located in the EU/UK, you also have the right to lodge a complaint with your local data protection authority. A list of authorities is available here.

Enter your email to get access to all of our downloads instantly plus occasional emails from Switch4Good. No spam. Unsubscribe anytime.