Athletes are headstrong fighters. When they feel passionate and set their mind on achieving a goal, there is no stopping them.
We are all athletes. We all care about our bodies, our fitness, and the food we eat and drink.
We have learned that cow’s milk is not a health food, and understand that ditching dairy is a straight path towards longer lives. We’re tired of being fed misinformation and dairy industry propaganda.
We launched this campaign for one reason: to spread the TRUTH.
Now is the time for you to find your inner athlete, your inner strength, and your inner truth. Side-by-side, we are going to learn, grow and spread the message that making the Switch4Good is easy, fun and, most importantly, healthy. Your truth is stronger than any misinformation, and together, we are going save more lives by destroying Dairy’s lies 4Good.
We are calling upon you to ACT
Here are some places to start: