Our Core Values
- Unwavering conviction
- Prepared for battle
- Comfortable being uncomfortable
- Energy for 100 rounds
- Perennial Optimism
Proud to Be Women-Led
Switch4Good proudly operates as a women-led organization—from our board directors to our executive team. We also support other women-led businesses and organizations leading the charge to a more compassionate and sustainable world. We believe certain skills—which are often overlooked in today’s society—are essential for strong leadership. The best leaders are great listeners. They are empathetic, strong communicators who are motivated by challenges and adept at multitasking. They check their egos and focus on teamwork and collaboration with high levels of emotional intelligence. These skills are woven into the fabric of being women and our leadership team. At Switch4Good, we stand up for the truth, fight for justice, and are fueled with perennial optimism to create a world that is better tomorrow than it was today.
Diversity, Equity, and Inclusion
We value diversity, inclusion, and varying perspectives to ensure our organization maintains the highest levels of respect for every employee, consultant, and individual we communicate with. We believe everyone deserves to feel safe and heard, and we are committed to upholding a workplace environment where this is the norm.
Board of Directors
Danielle Lowy (President)
Danielle Lowy currently lives in New Zealand, where she founded Moove Studio, teaching yoga and the Gyrotonic Method. Her professional background includes 8 years practicing law in California as a District Attorney where she handled countless animal cruelty cases. An animal advocate and committed ethical vegan, Danielle has been involved in the animal rights world for many years working or volunteering in various capacities. Danielle has served on several non-profit boards, and is honored to sit as President of the Board for S4G, a cause she believes in whole heartedly.
Why I Support Switch4Good: I support S4G because their mission aligns with my personal ethics, and believe their approach to activism is effective and impactful. S4G is about making real change for the animals, the planet and people’s health – rather than the all to common self aggrandizing activism that we see in the animal rights world.
Kathy is a wellness activist, advocate for all animals, and a writer with a focus on healthy eating and conscious living. She is the author of eight books, four of them New York Times bestsellers; her works include The Lean, Veganist, and Clean Protein. A media favorite, Kathy has appeared frequently on national television including Ellen, Dr. Oz, Good Morning America, Extra and Oprah, and she has authored multiple articles for Huffpost. Her advocacy for a move toward a plant-based diet spans concern for human health as well as animal and environmental welfare.
Why I Support Switch4Good: I support S4G because who doesn’t want to look and feel like a kick-ass athlete?! Getting off of dairy is such a powerful move, and there’s no better messenger to deliver the facts and inspiration than this team!
Kristin Aakvik is an advocate residing in the San Francisco Bay Area. She is currently the People Operations Specialist of Clara Foods, a startup working on animal-free proteins, and has volunteered with various environmental and animal rights organizations. Kristin is passionate about combining animal advocacy with advanced technology to create healthy, cruelty-free and sustainable foods. She is a champion for diversity and inclusion and strives to see more LGBTQ, POC, and “womxn-identified” people in leadership and workforces. Kristin is thrilled to work alongside an extraordinary team of athletes and activists on a mission for a new dairy-free world.
Why I Support Switch4Good: I support S4G because its mission is closely aligned with my dream of a better world for animals, the planet, and global health. Part of that is focusing on eliminating dairy-products, advocating for the great alternatives we already have out there, and supporting the new food technologies that are being developed to take animals out of the food system-equation.
Dotsie Bausch is an Olympic silver medalist, activist, speaker, and nonprofit founder. After recovering from a life-threatening eating disorder, she found her love and talent for cycling, which led to a 14-year professional career concluding with a silver medal at the 2012 Olympics. She stars in the 2018 film “The Game Changers,” is featured in the Netflix documentary “Personal Gold,” and gave a TEDx Talk. She currently serves as the Executive Director of Switch4Good, a health and performance focused nonprofit that encourages all to Live Better. Do More. Dairy-Free.
Why I Support Switch4Good: Switch4Good is revolutionizing the way people think about nutrition for athletes and everyday active folk. The long standing, dairy industry perpetuated belief that we need cow’s milk for strength, vitality and recovery is outdated and fueled only by the folks who stand to profit off of this belief. Switch4Good is here to tell the truth and embolden folks to take control of their health by eliminating all dairy from their diet.
Favorite dairy-free food: Miyoko’s Smoked English Farmhouse cheese with jam
How she stays active: Mountain biking in the Laguna wilderness park or power walking my 2 Chihuahuas
Manon graduated with a degree in Journalism and minored in Fine Arts. After college, she went on to become a certified professional coach and additionally earned certificates in emotional intelligence and plant-based nutrition. Spending the better part of a decade at an organization that implemented a self-managed structure, she’s now bringing her expertise in personnel and culture to the organization she most believes in. A vegan and a mother, Manon now wants to focus her professional energies on fighting for the rights of mama cows everywhere to retain the natural rights that she enjoys every day: a life spent alongside and caring for her baby.
Why I support Switch4Good:
This organization is capable of literally changing the world as we know it. With messaging that reaches people where they are and at the perfect intersection of science, inspiration, and ethics, ditching dairy is the gateway to the kind of world all its inhabitants deserve.
Favorite dairy-free food: Homemade “parmesan” cheese. I sprinkle it on everything from kale salad to popcorn—we call this “magic dust” in our house. Just a simple blend of ground-up raw cashews, nutritional yeast, garlic powder, and salt. Perfection!
How I stay active: Chasing a highly-energetic vegan four-year-old around and going on family bike rides.
When he realized his new wave rock band wasn’t going to make it, Tony did what any working-class kid from Northern England would do, he went to work down a coal mine. When he got bored with that, he went to the University of Hull to read American Studies. Then grad school in Bowling Green, Ohio. Then he stumbled into advertising and spent 20 years applying a simple marketing mantra for various technology-forward companies—”Educate the unfamiliar. Reassure the wary. Inspire the progressive.” Turns out that’s a pretty good fit for what we’re doing at Switch4Good.
Why I support Switch4Good: I’ve wanted to go vegan for years to better align with my partner’s long-term vegan ethics and lifestyle. The prospect of forgoing cheese was what mainly held me back, so what better first step than to go dairy-free? Also, in my consulting work for MedTech firms, I’ve come to appreciate the seriousness of inflammation as an underlying cause of so many health problems—including numerous chronic diseases. Now that I understand how dairy is implicated in the inflammation problem, I want to do something about it. I want to help Switch4Good help people ditch dairy.
Favorite dairy-free food: Oatly oat milk
How he stays active: Long walks, balance exercises, and weight-bearing yoga stretches—plus the occasional game of football (aka soccer in certain ‘unenlightened’ regions of the world).
Milton Mills MD
Dr. Milton Mills is a graduate of Stanford University School of Medicine and a practicing urgent care physician in the Washington, DC metro area. Dr. Mills’ compassionate and encompassing worldview has led him to apply his knowledge about preventative healthcare toward the unique challenges of those who are under-served by the mainstream medical model: minority and less affluent populations. As Associate Director of Preventative Medicine for the Physician’s Committee for Responsible Medicine (PCRM), he co-authored articles on the Racial Bias in Federal Nutrition Policy published in the Journal of the National Medical Association. A powerful public speaker and most important, an empathetic healthcare ally, Dr. Mills is a foremost advocate for a whole food, plant-based diet.
Why I support Switch4Good: I enthusiastically support S4G because they have taken on the dairy industry for their ongoing dietary misinformation campaign about the importance and necessity of milk and other dairy products for human health. The fraudulent and misleading information purveyed by the dairy industry in conjunction with government agencies actually promotes chronic diseases of all types including cancers, autoimmune diseases, heart disease, respiratory illnesses, diabetes, acne, and gastrointestinal distress that hurt people of all races and ethnicities, and are particularly devastating and reach disproportionate levels in communities of color and among ethnic minorities. Worst of all, these demonstrably negative health impacts can be life-long and debilitating, whereas the purported benefits of consuming dairy products have been shown to be illusory and not supported by unbiased, independent, peer-reviewed science. And for athletes the evidence is clear, dairy is not a performance enhancing food. All one need do is look at nature. In the natural world, milks are utilized exclusively as species-specific “growth media” for very young infants for limited time periods and never consumed by adult animals as energy enhancing substrates! So to optimize their performance, all athletes should learn from mother nature and Switch 4 Good!
Favorite non-dairy food: My favorite non-dairy food is probably loaded tofu scramble with spinach, peppers, broccoli and nutritional yeast for cheesy flavor. I then add a little dijon mustard and hot sauce before eating.
How he stays active: Exercise I love is weight lifting, jogging and bike riding.
Kirk Illya Bausch
Kirk is a seasoned professional with a rich background in Sales, Operations, Finance, and Data Analytics. He works closely with the executive team at Switch4Good to streamline processes, build strategies, and provide data insights to drive business decisions. Kirk is passionate about learning and bringing data to life.
Why I support Switch4Good: Because it’s ‘all good’…I believe the information S4G provides will continue to open eyes and help our society to make ‘good’ choices to help our planet, our health, and our animals.
Favorite dairy-free food: hummus or guacamole
How he stays active: Cycling is my go-to, but I enjoy evening walks with the family (wife + dogs).
Jason Wrobel is the Digital Marketing and Social Media Director at Switch4Good. With 21 years of experience in digital marketing, copywriting, and social media content creation, he brings a wealth of experience and a dynamic creative spark. He’s also the co-founder of Wellevatr and co-host of the podcast This Might Get Uncomfortable. As the first-ever plant-based chef in history with a primetime television series, his groundbreaking show How to Live to 100 on Cooking Channel and Food Network Canada taught millions of people worldwide how to prepare delicious, organic, healthy meals at home. Described as the love child of Jim Carrey and Alton Brown, he infuses his live speaking events, videos, and digital offerings with a relentless drive to grow and a lighthearted, joyful approach to plant-based health and wellness.
Why I support Switch4Good: I believe that moving away from dairy products is one of the most beneficial choices humanity can make for our overall health and physical performance, not to mention the myriad of benefits for the environment and quality of life for cows. I think it’s possible in my lifetime to see a massive switch toward plant-based dairy substitutes as they become a mainstream choice for people around the world.
Favorite dairy-free food: Dairy-free soft serve ice cream.
How I stay active: Yoga and boxing on a punching bag.
Tiffany has a degree in Chemistry and Chemical Biology from Cornell University and is now working towards becoming a registered dietitian. She has a passion for the nitty-gritty science behind nutrition, human performance, and especially their relationship. Tiffany keeps our work grounded in evidence, while keeping it understandable and relatable to the average person. As a lifelong lover of cows, it took her far too long to realize how cruel and disturbing the dairy industry is. She’s now motivated to help everyone make the switch away from dairy and towards more sustainable, healthy options.
Why I support Switch4Good: I am constantly inspired by the work Switch4Good does across the board. Everyone deserves to better understand the negative impacts dairy has on their health and our planet. I love how Switch4Good has resources that anyone can understand and benefit from, regardless of what your diet currently looks like. Everyone can find value and learn something new here.
Favorite dairy-free food: Soy eggnog
How she stays active: Weightlifting, walking, and hiking
Justin hails from God’s backyard – Chatsworth, CA, where, as a youth, he managed one of the last operating independent video stores in the continental United States, nurturing and cementing his love of cinema. With over fifteen years of experience in film & television production, Justin has a profound belief in the power of the written word to inspire cultural shifts and loves being able to apply his passion for storytelling to a cause that is extremely personal to him.
Why I support Switch4Good: I’ve experienced the transformative effects of removing dairy from my diet, and I have loved ones I want to see do the same. Additionally, Switch4Good is the only organization engaged in the singular task of putting an end to the devastation Big Dairy wreaks on our planet.
Favorite dairy-free food: So Delicious cookie dough coconut milk frozen desert.
How he stays active: Weightlifting, yoga and swimming.