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Who We Are

Switch4Good promises to uphold these essential core values in all that we do—from our internal communications to our public-facing campaigns. Each member of our staff has expressed their own experience with these values to illustrate how we integrate them into our work every single day.

Our Core Values

  • Truth
  • Discovery
  • Unwavering conviction
  • Prepared for battle
  • Comfortable being uncomfortable
  • Unbiased
  • Energy for 100 rounds
  • Love
  • Justice
  • Perennial Optimism
 

Guiding Principles

Proud to Be Women-Led

Switch4Good proudly operates as a women-led organization—from our board directors to our executive team. We also support other women-led businesses and organizations leading the charge to a more compassionate and sustainable world. We believe certain skills—which are often overlooked in today’s society—are essential for strong leadership. The best leaders are great listeners. They are empathetic, strong communicators who are motivated by challenges and adept at multitasking. They check their egos and focus on teamwork and collaboration with high levels of emotional intelligence. These skills are woven into the fabric of being women and our leadership team. At Switch4Good, we stand up for the truth, fight for justice, and are fueled with perennial optimism to create a world that is better tomorrow than it was today.

Diversity, Equity, and Inclusion

We value diversity, inclusion, and varying perspectives to ensure our organization maintains the highest levels of respect for every employee, consultant, and individual we communicate with. We believe everyone deserves to feel safe and heard, and we are committed to upholding a workplace environment where this is the norm.

Board of Directors

Danielle Lowy (President)

Danielle Lowy currently lives in New Zealand, where she founded Moove Studio, teaching yoga and the Gyrotonic Method. Her professional background includes 8 years practicing law in California as a District Attorney where she handled countless animal cruelty cases. An animal advocate and committed ethical vegan, Danielle has been involved in the animal rights world for many years working or volunteering in various capacities. Danielle has served on several non-profit boards, and is honored to sit as President of the Board for S4G, a cause she believes in wholeheartedly.

Why I Support Switch4Good: I support S4G because their mission aligns with my personal ethics, and believe their approach to activism is effective and impactful. S4G is about making real change for the animals, the planet and people’s health – rather than the all too common self-aggrandizing activism that we see in the animal rights world.

Kathy Freston

Kathy is a wellness activist, advocate for all animals, and a writer with a focus on healthy eating and conscious living. She is the author of eight books, four of them New York Times bestsellers; her works include The Lean, Veganist, and Clean Protein. A media favorite, Kathy has appeared frequently on national television including Ellen, Dr. Oz, Good Morning America, Extra and Oprah, and she has authored multiple articles for Huffpost. Her advocacy for a move toward a plant-based diet spans concern for human health as well as animal and environmental welfare.

Why I Support Switch4Good: I support S4G because who doesn’t want to look and feel like a kick-ass athlete?! Getting off of dairy is such a powerful move, and there’s no better messenger to deliver the facts and inspiration than this team!

Kristin Aakvik

Kristin Aakvik is an advocate residing in the San Francisco Bay Area. She is currently the People Operations Specialist of Clara Foods, a startup working on animal-free proteins, and has volunteered with various environmental and animal rights organizations. Kristin is passionate about combining animal advocacy with advanced technology to create healthy, cruelty-free and sustainable foods. She is a champion for diversity and inclusion and strives to see more LGBTQ, POC, and “womxn-identified” people in leadership and workforces. Kristin is thrilled to work alongside an extraordinary team of athletes and activists on a mission for a new dairy-free world.

Why I Support Switch4Good: I support S4G because its mission is closely aligned with my dream of a better world for animals, the planet, and global health. Part of that is focusing on eliminating dairy-products, advocating for the great alternatives we already have out there, and supporting the new food technologies that are being developed to take animals out of the food system-equation.

Staff

Executive Director

Dotsie Bausch

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Dotsie Bausch is an Olympic silver medalist, activist, speaker, and nonprofit founder. After recovering from a life-threatening eating disorder, she found her love and talent for cycling, which led to a 14-year professional career concluding with a silver medal at the 2012 Olympics. She stars in the 2018 film “The Game Changers,” is featured in the Netflix documentary “Personal Gold,” and gave a TEDx Talk. She currently serves as the Executive Director of Switch4Good, a health and performance focused nonprofit that encourages all to Live Better. Do More. Dairy-Free.

Why I Support Switch4Good: Switch4Good is revolutionizing the way people think about nutrition for athletes and everyday active folk. The long standing, dairy industry perpetuated belief that we need cow’s milk for strength, vitality and recovery is outdated and fueled only by the folks who stand to profit off of this belief. Switch4Good is here to tell the truth and embolden folks to take control of their health by eliminating all dairy from their diet.

Favorite dairy-free food: Miyoko’s Smoked English Farmhouse cheese with jam

How she stays active: Mountain biking in the Laguna wilderness park or power walking my 2 Chihuahuas

Digital Marketing and Social Media Director

Jason Wrobel

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Jason Wrobel is the Digital Marketing and Social Media Director at Switch4Good. With 21 years of experience in digital marketing, copywriting, and social media content creation, he brings a wealth of experience and a dynamic creative spark. He’s also the co-founder of Wellevatr and co-host of the podcast This Might Get Uncomfortable. As the first-ever plant-based chef in history with a primetime television series, his groundbreaking show How to Live to 100 on Cooking Channel and Food Network Canada taught millions of people worldwide how to prepare delicious, organic, healthy meals at home. Described as the love child of Jim Carrey and Alton Brown, he infuses his live speaking events, videos, and digital offerings with a relentless drive to grow and a lighthearted, joyful approach to plant-based health and wellness.

Why I support Switch4Good: I believe that moving away from dairy products is one of the most beneficial choices humanity can make for our overall health and physical performance, not to mention the myriad of benefits for the environment and quality of life for cows. I think it’s possible in my lifetime to see a massive switch toward plant-based dairy substitutes as they become a mainstream choice for people around the world.

Favorite dairy-free food: Dairy-free soft serve ice cream.

How I stay active: Yoga and boxing on a punching bag.

Director of Development

Jill A. Pall

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Jill is a development and communications expert with over two decades of tangible experience. She’s skilled in meaningful relationship building, innovative fundraising, captivating content creation and mission-centric event planning. Jill is particularly intrigued with and knows first-hand how what we consume impacts our health and has the ability to save our lives.

Why I support Switch4Good: I love how easy Switch4Good makes it for everyone to understand why ditching dairy is so important. Our evidence-based information coupled with simple ways to take action is very helpful. I also think it’s fantastic how Switch4Good advocates for equality for people who cannot process dairy and those who choose not to consume it.

Favorite dairy-free food: Cado Avocado Frozen Dessert

How I stay active: Hiking in the Poconos with my dog (or goats), horseback riding, and training on my Precor elliptical.

Marketing and Communications Director

Antony Sloan

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When he realized his new wave rock band wasn’t going to make it, Tony did what any working-class kid from Northern England would do, he went to work down a coal mine. When he got bored with that, he went to the University of Hull to read American Studies. Then grad school in Bowling Green, Ohio. Then he stumbled into advertising and spent 20 years applying a simple marketing mantra for various technology-forward companies—”Educate the unfamiliar. Reassure the wary. Inspire the progressive.” Turns out that’s a pretty good fit for what we’re doing at Switch4Good.      

Why I support Switch4Good: I’ve wanted to go vegan for years to better align with my partner’s long-term vegan ethics and lifestyle. The prospect of forgoing cheese was what mainly held me back, so what better first step than to go dairy-free? Also, in my consulting work for MedTech firms, I’ve come to appreciate the seriousness of inflammation as an underlying cause of so many health problems—including numerous chronic diseases. Now that I understand how dairy is implicated in the inflammation problem, I want to do something about it. I want to help Switch4Good help people ditch dairy.     

Favorite dairy-free food: Oatly oat milk

How he stays active: Long walks, balance exercises, and weight-bearing yoga stretches—plus the occasional game of football (aka soccer in certain ‘unenlightened’ regions of the world). 

Director of Education

Tiffany Bruno

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Tiffany has a degree in Chemistry and Chemical Biology from Cornell University and is now working towards becoming a registered dietitian. She has a passion for the nitty-gritty science behind nutrition, human performance, and especially their relationship. Tiffany keeps our work grounded in evidence, while keeping it understandable and relatable to the average person. As a lifelong lover of cows, it took her far too long to realize how cruel and disturbing the dairy industry is. She’s now motivated to help everyone make the switch away from dairy and towards more sustainable, healthy options.

Why I support Switch4Good: I am constantly inspired by the work Switch4Good does across the board. Everyone deserves to better understand the negative impacts dairy has on their health and our planet. I love how Switch4Good has resources that anyone can understand and benefit from, regardless of what your diet currently looks like. Everyone can find value and learn something new here.

Favorite dairy-free food: Soy eggnog

How she stays active: Hiking, weightlifting, and walking

Medical Advisor

Dr. Lucky Mulpuri

Dr. Lakshman (Lucky) Mulpuri graduated from the University of Michigan and Wayne State University’s School of Medicine. He has served as managing director for the 501(c)(3) nonprofit organization Auntie Na’s Village in Detroit, President of the Plant-Based Nutrition Group (PBNG), and is currently the Chief Executive of PlantsNourish. He has been intimately involved in policy initiatives spanning the local, state and federal levels particularly focused on communities of color. He also developed and implemented the first-ever mandatory plant-based medical curriculum for all 300 1st year medical students at Wayne State. Dr. Mulpuri’s work has been featured in VegNews, Forks Over Knives, and numerous newspapers and television stations. As a community activist and a doctor, he is a strong proponent of the benefits whole-food plant-based nutrition has for the community and the patients he serves.

Why I support Switch4Good
It is vital that we let folks know about the importance of reducing dairy on their daily plates. Switch4Good challenges existing paradigms around what constitutes a “well-balanced diet” in an empathetic and practical manner. As long as we continue to spread our message globally and demystify the benefits of a dairy-free lifestyle, the sky is truly the limit!

Favorite dairy-free food:
Chobani Oat Nog. Weird I know.

How he stays active:
Weightlifting, basketball, and tennis

Finance and Impact Analytics

Kirk Illya Bausch

Kirk is a seasoned professional with a rich background in Sales, Operations, Finance, and Data Analytics. He works closely with the executive team at Switch4Good to streamline processes, build strategies, and provide data insights to drive business decisions. Kirk is passionate about learning and bringing data to life.

Why I support Switch4Good: Because it’s ‘all good’…I believe the information S4G provides will continue to open eyes and help our society to make ‘good’ choices to help our planet, our health, and our animals.

Favorite dairy-free food: hummus or guacamole

How he stays active: Cycling is my go-to, but I enjoy evening walks with the family (wife + dogs).

Project and Events Manager

Jennifer Oliver

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Jennifer Oliver is an experienced manger and team leader, with over 20+ years hiring and managing teams in customer service, production, and quality assurance, where she maintained a 100% retention rate. In addition, her years captaining a women’s professional cycling team honed her skills in creating tasks, goals, timelines and chaos management.

Why I support Switch4Good: When your best friend needs support in a life changing adventure; you jump on board no questions asked! Dotsie changed my life and we are changing lives every day!

Favorite Dairy Free Food: OMG!!! I just discovered Ben and Jerry’s Karamel Sutra® Core. There are so many amazing dairy free foods these days it’s hard to choose just ONE!

How do I stay Active: Riding trails, running mountains, swimming in lakes and rivers, chasing golf balls, bagging peaks, creative cooking to refuel, cribbage, learning Mahjong, volunteer work with Mountain Humane, all snow sports and sometimes I just Netflix and chill with the hubs.

Social Media Manager

Rian Feldman

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Rian is an animal rights activist and Registered Dietitian with a passion for educating the world about the realities of animal agriculture to make the world a kinder place for all. Even as a young child, Rian loved animals, but it wasn’t until she was 27 that she made the connection and acknowledged “who” was on her plate after seeing undercover footage of a dairy farm. She went vegan overnight and opened a farmed animal sanctuary to rescue animals from animal agriculture. Her passion is creating social media content to show the world how loving and intelligent farmed animals are, and to educate others about how to remove animal products from their diet and lifestyle.

Why support Switch: Not only is Switch4Good’s mission extremely important and personal to me, but the world deserves to know the truth about Big Dairy’s destructive, harmful agenda. I love how Switch4Good helps people remove dairy from their diet in a helpful, relatable way and how they’ve created such wonderful, comprehensive and evidence-based resources that benefit humans, the planet and the animals.

Favorite dairy-free food: Anything from Vegan Treats bakery in Bethlehem, PA

How I stay active: Running a sanctuary for farmed animals!

Content Innovator and Podcast Writer

Justin Long


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Justin hails from God’s backyard – Chatsworth, CA, where, as a youth, he managed one of the last operating independent video stores in the continental United States, nurturing and cementing his love of cinema. With over fifteen years of experience in film & television production, Justin has a profound belief in the power of the written word to inspire cultural shifts and loves being able to apply his passion for storytelling to a cause that is extremely personal to him.

Why I support Switch4Good: I’ve experienced the transformative effects of removing dairy from my diet, and I have loved ones I want to see do the same. Additionally, Switch4Good is the only organization engaged in the singular task of putting an end to the devastation Big Dairy wreaks on our planet.

Favorite dairy-free food: So Delicious cookie dough coconut milk frozen dessert.

How he stays active: Weightlifting, yoga and swimming.

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