Our Core Values
Tanya, Content Manager
As the Content Manager for Switch4Good, I am empowered by the fact that every word I write can help others discover the TRUTH. So many of us are literally fed lies about cow’s milk and the industry as a whole, and I feel an incredible sense of purpose to dismantle these untruths and support others on their quest to live better and do more.
Dotsie, Founder/Executive Director
I love that we are always in DISCOVERY mode at S4G. Always seeking the top step and comfortable being uncomfortable on that journey to victory. I love that while we are fighting for justice daily, we are simultaneously preparing for our biggest battles because we know that a win never comes easy and it is going to take all of our guts, energy, and optimism to drive it to the finish line.
Warren, Development Director
Changing the way people eat is a monumental task. The UNWAVERING CONVICTION of myself, my team, and the thousands of supporters that stand with us is critical to enacting the change we want to create.
Prepared for battle
Iris, Social Media Intern
There can be so much criticism and negative feedback about the work S4G does that sometimes I take it personally and it knocks me down. I PREPARE FOR BATTLE by focusing on the truth of the dairy industry to stay engaged every day.
Comfortable being uncomfortable
Tony, Marketing and Communications Director
I care about improving healthcare, climate management, and social justice. So what I love about working for S4G is the opportunity to do something concrete about these rather abstract aspirations—in large part by learning how to be COMFORTABLE WITH BEING UNCOMFORTABLE. I also think that one of our biggest challenges and opportunities is to persuade the general public to become comfortable being uncomfortable about everyday decisions concerning food, health, and a wide range of ethical perspectives.
Warren, Development Director
For too long, profits have been put ahead of people. I find value in being part of a team that is offering an UNBIASED look at what dairy does to the world, and how we can fix it.
Energy for 100 rounds
Jones, Social Media Intern
Working alongside my colleagues on Switch4Good’s important mission gives me ENERGY FOR 100 ROUNDS of giving my absolute best to turning the tide against the dairy industry to benefit public health, the planet, and farmed animals. There is nothing I’d rather be doing than investing my time, talents, and energy into such a vital organization
Tanya, Content Manager
At Switch4Good, we’re always prepared for battle. But it’s not a battle against the dairy farms—it’s a battle against the century-long perception that cow’s milk is a health food. We battle for justice and LOVE for all beings—whether they walk on two legs or four.
Leslie, General Counsel/Legal Advocate
I use scientific evidence to advocate for a more just, healthy, and sustainable world for humans and animals alike. Social JUSTICE for humans and animals is my passion and has been the sole focus of my legal career.
Matt, Campaigns Director
We have but one life to bring about the change we want to see in this world, and S4G provides me an incredible opportunity to channel my energy and skills into effectively bringing about JUSTICE for animals, the environment, and humans.
Manon, Senior Director of Operations
It’s not easy to have eyes wide open to the global realities we face and feel hope. But here, at S4G, I do. I am PERENNIALLY OPTIMISTIC about the future because I believe the work we do here has the power to change the trajectory we’re currently on. That’s how important this work is and I am privileged to do it.
Proud to Be Women-Led
Switch4Good proudly operates as a women-led organization—from our board directors to our executive team. We also support other women-led businesses and organizations leading the charge to a more compassionate and sustainable world. We believe certain skills—which are often overlooked in today’s society—are essential for strong leadership. The best leaders are great listeners. They are empathetic, strong communicators who are motivated by challenges and adept at multitasking. They check their egos and focus on teamwork and collaboration with high levels of emotional intelligence. These skills are woven into the fabric of being women and our leadership team. At Switch4Good, we stand up for the truth, fight for justice, and are fueled with perennial optimism to create a world that is better tomorrow than it was today.
Diversity, Equity, and Inclusion
We value diversity, inclusion, and varying perspectives to ensure our organization maintains the highest levels of respect for every employee, consultant, and individual we communicate with. We believe everyone deserves to feel safe and heard, and we are committed to upholding a workplace environment where this is the norm.
Board of Directors
Danielle Lowy (President)
Danielle Lowy currently lives in New Zealand, where she founded Moove Studio, teaching yoga and the Gyrotonic Method. Her professional background includes 8 years practicing law in California as a District Attorney where she handled countless animal cruelty cases. An animal advocate and committed ethical vegan, Danielle has been involved in the animal rights world for many years working or volunteering in various capacities. Danielle has served on several non-profit boards, and is honored to sit as President of the Board for S4G, a cause she believes in whole heartedly.
Why I Support Switch4Good: I support S4G because their mission aligns with my personal ethics, and believe their approach to activism is effective and impactful. S4G is about making real change for the animals, the planet and people’s health – rather than the all to common self aggrandizing activism that we see in the animal rights world.
Kathy is a wellness activist, advocate for all animals, and a writer with a focus on healthy eating and conscious living. She is the author of eight books, four of them New York Times bestsellers; her works include The Lean, Veganist, and Clean Protein. A media favorite, Kathy has appeared frequently on national television including Ellen, Dr. Oz, Good Morning America, Extra and Oprah, and she has authored multiple articles for Huffpost. Her advocacy for a move toward a plant-based diet spans concern for human health as well as animal and environmental welfare.
Why I Support Switch4Good: I support S4G because who doesn’t want to look and feel like a kick-ass athlete?! Getting off of dairy is such a powerful move, and there’s no better messenger to deliver the facts and inspiration than this team!
Kristin Aakvik is an advocate residing in the San Francisco Bay Area. She is currently the People Operations Specialist of Clara Foods, a startup working on animal-free proteins, and has volunteered with various environmental and animal rights organizations. Kristin is passionate about combining animal advocacy with advanced technology to create healthy, cruelty-free and sustainable foods. She is a champion for diversity and inclusion and strives to see more LGBTQ, POC, and “womxn-identified” people in leadership and workforces. Kristin is thrilled to work alongside an extraordinary team of athletes and activists on a mission for a new dairy-free world.
Why I Support Switch4Good: I support S4G because its mission is closely aligned with my dream of a better world for animals, the planet, and global health. Part of that is focusing on eliminating dairy-products, advocating for the great alternatives we already have out there, and supporting the new food technologies that are being developed to take animals out of the food system-equation.
Dotsie Bausch is an Olympic silver medalist, activist, speaker, and nonprofit founder. After recovering from a life-threatening eating disorder, she found her love and talent for cycling, which led to a 14-year professional career concluding with a silver medal at the 2012 Olympics. She stars in the 2018 film “The Game Changers,” is featured in the Netflix documentary “Personal Gold,” and gave a TEDx Talk. She currently serves as the Executive Director of Switch4Good, a health and performance focused nonprofit that encourages all to Live Better. Do More. Dairy-Free.
Why I Support Switch4Good: Switch4Good is revolutionizing the way people think about nutrition for athletes and everyday active folk. The long standing, dairy industry perpetuated belief that we need cow’s milk for strength, vitality and recovery is outdated and fueled only by the folks who stand to profit off of this belief. Switch4Good is here to tell the truth and embolden folks to take control of their health by eliminating all dairy from their diet.
Favorite dairy-free food: Miyoko’s Smoked English Farmhouse cheese with jam
How she stays active: Mountain biking in the Laguna wilderness park or power walking my 2 Chihuahuas
Manon graduated with a degree in Journalism and minored in Fine Arts. After college, she went on to become a certified professional coach and additionally earned certificates in emotional intelligence and plant-based nutrition. Spending the better part of a decade at an organization that implemented a self-managed structure, she’s now bringing her expertise in personnel and culture to the organization she most believes in. A vegan and a mother, Manon now wants to focus her professional energies on fighting for the rights of mama cows everywhere to retain the natural rights that she enjoys every day: a life spent alongside and caring for her baby.
Why I support Switch4Good:
This organization is capable of literally changing the world as we know it. With messaging that reaches people where they are and at the perfect intersection of science, inspiration, and ethics, ditching dairy is the gateway to the kind of world all its inhabitants deserve.
Favorite dairy-free food: Homemade “parmesan” cheese. I sprinkle it on everything from kale salad to popcorn—we call this “magic dust” in our house. Just a simple blend of ground-up raw cashews, nutritional yeast, garlic powder, and salt. Perfection!
How I stay active: Chasing a highly-energetic vegan four-year-old around and going on family bike rides.
Warren graduated from Suffolk University with a Master’s in Public Administration. Since then, he’s been a fundraiser for a number of different international nonprofits, including extensively within the animal rights world. He even spent a year living on an animal sanctuary in Southern California tending to cows, chickens, and goats. These days, you’ll find him exploring the mountains of Vermont when he’s not at work. Always passionate about dismantling the systems that allow for animal abuse, Switch4Good is the perfect home for him to help change hearts, minds, and power structures to benefit the planet.
Why I support Switch4Good:
Because the planet needs a change. Dairy is taking an incredible toll on human health, the environment, and the animals forced through the factory farming system. Plant-based lifestyles are healthier for you and the planet, and I’m proud to support an organization that is making lasting change.
Favorite dairy-free food: Any flavor of cashew-based ice cream.
How I stay active: Camping! (the real kind, not the kind where you pitch a tent 10 feet from your car).
With a decade of experience fighting for animals, Matthew Dominguez has pioneered legislative and public policy campaigns to protect farmed animals from abuse and to gain fundamental rights for animals. He was responsible for passing legislation that outlawed some of the worst factory farming cruelties and leading efforts to defeat over thirty anti-whistleblower “ag-gag” bills during his five-year tenure as Director of Public Policy at a national animal protection organization. While Director of Public Affairs and Government Relations at the Nonhuman Rights Project, he worked to build an internal infrastructure and operational procedures that would allow NhRP to expand its work into the public policy arenas. Currently—aside from his role as Campaigns Director for Switch4Good—he is the Political Advisor for Voters for Animal Rights where he spearheaded legislation to ban the sale of foie gras in New York City. Matt also serves as Chairperson of the Board for Barn Sanctuary, an organization that works to rescue, rehab, and give sanctuary to abused farmed animals. Additionally, he holds a full-time job in the private sector in order to donate a portion of his salary and time back to nonprofit organizations that seek to make the world a better place. His work has been covered by the New York Times, Washington Post, CNN, and nearly every other major outlet across the country. Matt is a graduate of Lewis and Clark Law School.
Why I support Switch4Good: Switch4Good is uniquely positioned to help humans cut their unhealthy addiction to dairy. By focusing on the benefits of ditching dairy, Switch4Good will undoubtedly be responsible for ushering in a more sustainable plant-based future. I’m incredibly humbled and honored to join such an incredible team that fights every day for a more just world.
Favorite dairy-free food: Oatly strawberry ice-cream.
How he stays active: Watching an episode of the West Wing while rowing on my Water Rower.
Tanya attended Emerson College as a Theater and Political Communications double major with the goal of directing the next great Broadway musical—or becoming President if that dream failed. After a few years working in regional politics, she made a hard pivot and dove into a career in plant-based media. She served as the Senior Editor of North America for LIVEKINDLY before accepting her current role at Switch4Good. She has written for Organic Authority, EcoSalon, and HappyCow, co-wrote a children’s book, and also works as a Digital Editor at VegNews. When not writing, she enjoys running, bouncing on her trampoline, and traversing Southern California for the best dairy-free eats.
Why I support Switch4Good: Due to clever marketing and strong lobbyist efforts, many people are unaware of the detrimental factors associated with the dairy industry. I was one of those people up until 7 years ago. Switch4Good is effectively shedding light on the physical, environmental, and ethical issues of dairy, and I am proud to support this much-needed cause.
Favorite dairy-free food: Soy milk latte
How she stays active: Running
As the Social Media Director, Julie oversees all of Switch4Good’s social media accounts and digital platforms. An activist for over a decade and a vegan for almost as long, Julie became active in fighting injustices at the age of 18, shortly thereafter starting her own nonprofit to focus on animal welfare. Before joining Switch4Good, Julie worked in grassroots, political, and international animal protection organizations and has expertise in nonprofit management, community organizing, social media, digital marketing, and managing staff from around the world including Latin America, Brazil, India, and Asia.
Why I support Switch4Good: As someone who had health issues stemming from dairy since I was young, Switch4Good’s mission is personal to me. So many people suffer unknowingly from dairy products and Switch4Good is taking on the task of educating and helping people make the switch.
Favorite dairy-free food: One thing I cannot function without is my morning coffee and use vanilla oat milk in it. So definitely oat milk.
How she stays active: Every day, I walk around my neighborhood or on the boardwalk, but I’m often found playing volleyball or softball (for fun, not in a league) with friends and family.
When he realized his new wave rock band wasn’t going to make it, Tony did what any working-class kid from Northern England would do, he went to work down a coal mine. When he got bored with that, he went to the University of Hull to read American Studies. Then grad school in Bowling Green, Ohio. Then he stumbled into advertising and spent 20 years applying a simple marketing mantra for various technology-forward companies—”Educate the unfamiliar. Reassure the wary. Inspire the progressive.” Turns out that’s a pretty good fit for what we’re doing at Switch4Good.
Why I support Switch4Good: I’ve wanted to go vegan for years to better align with my partner’s long-term vegan ethics and lifestyle. The prospect of forgoing cheese was what mainly held me back, so what better first step than to go dairy-free? Also, in my consulting work for MedTech firms, I’ve come to appreciate the seriousness of inflammation as an underlying cause of so many health problems—including numerous chronic diseases. Now that I understand how dairy is implicated in the inflammation problem, I want to do something about it. I want to help Switch4Good help people ditch dairy.
Favorite dairy-free food: Oatly oat milk
How he stays active: Long walks, balance exercises, and weight-bearing yoga stretches—plus the occasional game of football (aka soccer in certain ‘unenlightened’ regions of the world).
Leslie spent a decade working as Director of Legal Affairs for Physicians Committee for Responsible Medicine, a nationwide organization of physicians and laypersons that promotes preventive medicine, especially good nutrition, and addresses controversies in modern medicine, including ethical issues in medical research. As Director of Legal Affairs, Leslie directed the Physicians Committee’s advocacy litigation, challenging industry and government when they encourage the consumption of animal products. Her advocacy also included promoting human relevant alternatives to the use of animals in medical research and education.
Ms. Rudloff received a Bachelor of Science in paralegal studies from Mississippi College. She received her law degree from Western Michigan University and her LL.M., with honors, in Intellectual Property Law from The John Marshall Law School. Ms. Rudloff is a member of the Texas, Kentucky, Illinois, and Tennessee bars and has been admitted to the United States District Court for the Western District of Kentucky. She was involved in the formation of both the Tennessee Bar Association’s and Kentucky Bar Association’s Animal Law Sections and served as Standing Committee Director for the Kentucky Bar Association Animal Law Section from 2014-2016. She served as Vice-Chair of Membership of the American Bar Association’s Animal Law Committee from 2016-2018. She founded and chaired the American Bar Association’s Animals in Science and Technology subcommittee from 2015-2019. In 2017, she was nominated for the American Bar Association’s Excellence in Animal Law Award. She presents at animal law seminars and legal conferences around the nation including Harvard Law School’s Animal Welfare Act at 50 Conference. She also authored Failure to Launch: The Lack of Implementation and Enforcement of the Animal Welfare Act, 66 Syr. L. Rev. 173 (2017) as a part of Syracuse Law Review’s Symposium on Animal Law. Her article was featured on the Animal Legal and Historical Center website. She was nominated as a Fellow of the American Bar Foundation in 2019 for demonstrating outstanding dedication to the highest principles of the legal profession and to the welfare of their communities. She was a contributing author for the book What Can Animal Law Learn from Environmental Law? by Randall Abate released July 2020.
Why I support Switch4Good: I am inspired by the quality of life and life goals you can achieve by going dairy-free. I decided to go dairy-free in 2009 and I’ve never looked back.
Favorite dairy-free food: Oat milk ice cream
How she stays active: Paddleboarding, hiking, barre, spinning
Parag is an Engineer by profession and an entrepreneur by heart. An Ex-Googler with a Masters from the University of Southern California, he is the co-founder of SalveSoft – an engineering company. After having worked for various companies in the USA, he eventually started up on his own with SalveSoft in 2014 to work with various companies in the USA and Australia. He believes socialist entrepreneurship has huge powers to serve mankind.
Why I support Switch4Good – Global warming will eventually hit humanity. We can slow it down by giving up fossil fuels and animal agriculture. I believe Switch4Good can bring about that change much needed for humanity.
Favorite non-dairy food: Potato parathas
How he stays active – He represented state and university cricket teams in India and continues playing cricket whenever possible, but now chasing two energetic kids (ages 2 and 6) keeps him most active.
Kirk Illya Bausch
Kirk is a seasoned professional with a rich background in Sales, Operations, Finance, and Data Analytics. He works closely with the executive team at Switch4Good to streamline processes, build strategies, and provide data insights to drive business decisions. Kirk is passionate about learning and bringing data to life.
Why I support Switch4Good: Because it’s ‘all good’…I believe the information S4G provides will continue to open eyes and help our society to make ‘good’ choices to help our planet, our health, and our animals.
Favorite dairy-free food: hummus or guacamole
How he stays active: Cycling is my go-to, but I enjoy evening walks with the family (wife + dogs).
Iris is passionate about what is important to animals. After first-hand witnessing of the inner workings of animal agriculture, Iris has committed to a plant-based lifestyle and never looked back. With a Bachelor of Science in Animal Science from the University of California, Davis and a Master of Arts in Animal Studies from New York University, she aims to bridge the gap among animal scientists, animal activists, and the public through education by applying her knowledge of human-animal relationships and taking evidence-based approaches. She is currently working on research to quantify the tradeoffs between welfare and the environment stemming from raising “better welfare” chickens. Outside of work, she loves playing Ultimate Frisbee and learning new recipes and DIY projects. She will most likely recruit you to toss plastic circular discs around.
Why I support Switch4Good: Switch4Good aligns with my personal values of a better world—for the animals, our planet, performance, and food justice. Education is critical, and S4G is the key resource for those who are finding their way to a dairy-free life.
Favorite dairy-free food: Miyoko’s garlic herb cheese wheel with sourdough. And Jolly Llama vanilla fudge sundae cone.
How she stays active: Ultimate Frisbee, hiking, random dancing, and all the workouts my sister writes for me.
Jones is interested in using the power of social media and other communication tools to encourage positive behavior change. She currently lives in Philadelphia, PA, where she moved to after graduating in 2019 from Dickinson College with a BA in Environmental Studies and International Studies. As the daughter of two US army veterans, Jones had the privilege of growing up in Europe, and she has visited 25 countries on four continents. These travels have given her universal respect and concern for everyone that she shares this planet with—particularly the most marginalized people and non-human animals. Her biggest wish is to use the opportunities her privilege has given her to work toward a more inclusive and compassionate world. She spends her free time reading, tending to her herb garden, watching vegan cooking shows on YouTube, and doting over her cat, Phila.
Why I support Switch4Good: I made the switch in 2015, and while my primary motivation is to end the exploitation of animals, I can see the wide range of health, environmental, and social benefits of a dairy-free world. Working for an organization that aligns with my values brings me joy and purpose. I love that my time and energy are going toward building a better food system for everyone. Additionally, research has shown that I can more effectively contribute to decreasing greenhouse gas emissions through supporting organizations that encourage people to reduce or eliminate their animal product consumption like Switch4Good than I would be able to through some of the leading carbon-offsetting organizations. As someone who has seen the impacts of climate change firsthand through research in the mountains of Nepal, I care deeply about the fight for climate justice and the creation of a more sustainable and equitable future for all.
Favorite dairy-free food: Homemade mac ‘n cheese. I make a killer dairy-free ‘cheese’ sauce from cashews, nutritional yeast, soy milk, and some seasonings
How she stays active: Weight-lifting at the gym, running