Our Core Values
- Unwavering conviction
- Prepared for battle
- Comfortable being uncomfortable
- Energy for 100 rounds
- Perennial Optimism
Proud to Be Women-Led
Switch4Good proudly operates as a women-led organization—from our board directors to our executive team. We also support other women-led businesses and organizations leading the charge to a more compassionate and sustainable world. We believe certain skills—which are often overlooked in today’s society—are essential for strong leadership. The best leaders are great listeners. They are empathetic, strong communicators who are motivated by challenges and adept at multitasking. They check their egos and focus on teamwork and collaboration with high levels of emotional intelligence. These skills are woven into the fabric of being women and our leadership team. At Switch4Good, we stand up for the truth, fight for justice, and are fueled with perennial optimism to create a world that is better tomorrow than it was today.
Diversity, Equity, and Inclusion
We value diversity, inclusion, and varying perspectives to ensure our organization maintains the highest levels of respect for every employee, consultant, and individual we communicate with. We believe everyone deserves to feel safe and heard, and we are committed to upholding a workplace environment where this is the norm.
Board of Directors
Danielle Lowy (President)
Danielle Lowy currently lives in New Zealand, where she founded Moove Studio, teaching yoga and the Gyrotonic Method. Her professional background includes 8 years practicing law in California as a District Attorney where she handled countless animal cruelty cases. An animal advocate and committed ethical vegan, Danielle has been involved in the animal rights world for many years working or volunteering in various capacities. Danielle has served on several non-profit boards, and is honored to sit as President of the Board for S4G, a cause she believes in whole heartedly.
Why I Support Switch4Good: I support S4G because their mission aligns with my personal ethics, and believe their approach to activism is effective and impactful. S4G is about making real change for the animals, the planet and people’s health – rather than the all to common self aggrandizing activism that we see in the animal rights world.
Kathy is a wellness activist, advocate for all animals, and a writer with a focus on healthy eating and conscious living. She is the author of eight books, four of them New York Times bestsellers; her works include The Lean, Veganist, and Clean Protein. A media favorite, Kathy has appeared frequently on national television including Ellen, Dr. Oz, Good Morning America, Extra and Oprah, and she has authored multiple articles for Huffpost. Her advocacy for a move toward a plant-based diet spans concern for human health as well as animal and environmental welfare.
Why I Support Switch4Good: I support S4G because who doesn’t want to look and feel like a kick-ass athlete?! Getting off of dairy is such a powerful move, and there’s no better messenger to deliver the facts and inspiration than this team!
Kristin Aakvik is an advocate residing in the San Francisco Bay Area. She is currently the People Operations Specialist of Clara Foods, a startup working on animal-free proteins, and has volunteered with various environmental and animal rights organizations. Kristin is passionate about combining animal advocacy with advanced technology to create healthy, cruelty-free and sustainable foods. She is a champion for diversity and inclusion and strives to see more LGBTQ, POC, and “womxn-identified” people in leadership and workforces. Kristin is thrilled to work alongside an extraordinary team of athletes and activists on a mission for a new dairy-free world.
Why I Support Switch4Good: I support S4G because its mission is closely aligned with my dream of a better world for animals, the planet, and global health. Part of that is focusing on eliminating dairy-products, advocating for the great alternatives we already have out there, and supporting the new food technologies that are being developed to take animals out of the food system-equation.
Dotsie Bausch is an Olympic silver medalist, activist, speaker, and nonprofit founder. After recovering from a life-threatening eating disorder, she found her love and talent for cycling, which led to a 14-year professional career concluding with a silver medal at the 2012 Olympics. She stars in the 2018 film “The Game Changers,” is featured in the Netflix documentary “Personal Gold,” and gave a TEDx Talk. She currently serves as the Executive Director of Switch4Good, a health and performance focused nonprofit that encourages all to Live Better. Do More. Dairy-Free.
Why I Support Switch4Good: Switch4Good is revolutionizing the way people think about nutrition for athletes and everyday active folk. The long standing, dairy industry perpetuated belief that we need cow’s milk for strength, vitality and recovery is outdated and fueled only by the folks who stand to profit off of this belief. Switch4Good is here to tell the truth and embolden folks to take control of their health by eliminating all dairy from their diet.
Favorite dairy-free food: Miyoko’s Smoked English Farmhouse cheese with jam
How she stays active: Mountain biking in the Laguna wilderness park or power walking my 2 Chihuahuas
Manon graduated with a degree in Journalism and minored in Fine Arts. After college, she went on to become a certified professional coach and additionally earned certificates in emotional intelligence and plant-based nutrition. Spending the better part of a decade at an organization that implemented a self-managed structure, she’s now bringing her expertise in personnel and culture to the organization she most believes in. A vegan and a mother, Manon now wants to focus her professional energies on fighting for the rights of mama cows everywhere to retain the natural rights that she enjoys every day: a life spent alongside and caring for her baby.
Why I support Switch4Good:
This organization is capable of literally changing the world as we know it. With messaging that reaches people where they are and at the perfect intersection of science, inspiration, and ethics, ditching dairy is the gateway to the kind of world all its inhabitants deserve.
Favorite dairy-free food: Homemade “parmesan” cheese. I sprinkle it on everything from kale salad to popcorn—we call this “magic dust” in our house. Just a simple blend of ground-up raw cashews, nutritional yeast, garlic powder, and salt. Perfection!
How I stay active: Chasing a highly-energetic vegan four-year-old around and going on family bike rides.
Tanya attended Emerson College as a Theater and Political Communications double major with the goal of directing the next great Broadway musical—or becoming President if that dream failed. After a few years working in regional politics, she made a hard pivot and dove into a career in plant-based media. She served as the Senior Editor of North America for LIVEKINDLY before accepting her current role at Switch4Good. She has written for Organic Authority, EcoSalon, and HappyCow, co-wrote a children’s book, and also works as a Digital Editor at VegNews. When not writing, she enjoys running, bouncing on her trampoline, and traversing Southern California for the best dairy-free eats.
Why I support Switch4Good: Due to clever marketing and strong lobbyist efforts, many people are unaware of the detrimental factors associated with the dairy industry. I was one of those people up until 7 years ago. Switch4Good is effectively shedding light on the physical, environmental, and ethical issues of dairy, and I am proud to support this much-needed cause.
Favorite dairy-free food: Soy milk latte
How she stays active: Running
When he realized his new wave rock band wasn’t going to make it, Tony did what any working-class kid from Northern England would do, he went to work down a coal mine. When he got bored with that, he went to the University of Hull to read American Studies. Then grad school in Bowling Green, Ohio. Then he stumbled into advertising and spent 20 years applying a simple marketing mantra for various technology-forward companies—”Educate the unfamiliar. Reassure the wary. Inspire the progressive.” Turns out that’s a pretty good fit for what we’re doing at Switch4Good.
Why I support Switch4Good: I’ve wanted to go vegan for years to better align with my partner’s long-term vegan ethics and lifestyle. The prospect of forgoing cheese was what mainly held me back, so what better first step than to go dairy-free? Also, in my consulting work for MedTech firms, I’ve come to appreciate the seriousness of inflammation as an underlying cause of so many health problems—including numerous chronic diseases. Now that I understand how dairy is implicated in the inflammation problem, I want to do something about it. I want to help Switch4Good help people ditch dairy.
Favorite dairy-free food: Oatly oat milk
How he stays active: Long walks, balance exercises, and weight-bearing yoga stretches—plus the occasional game of football (aka soccer in certain ‘unenlightened’ regions of the world).
Parag is an Engineer by profession and an entrepreneur by heart. An Ex-Googler with a Masters from the University of Southern California, he is the co-founder of SalveSoft – an engineering company. After having worked for various companies in the USA, he eventually started up on his own with SalveSoft in 2014 to work with various companies in the USA and Australia. He believes socialist entrepreneurship has huge powers to serve mankind.
Why I support Switch4Good – Global warming will eventually hit humanity. We can slow it down by giving up fossil fuels and animal agriculture. I believe Switch4Good can bring about that change much needed for humanity.
Favorite non-dairy food: Potato parathas
How he stays active – He represented state and university cricket teams in India and continues playing cricket whenever possible, but now chasing two energetic kids (ages 2 and 6) keeps him most active.
Kirk Illya Bausch
Kirk is a seasoned professional with a rich background in Sales, Operations, Finance, and Data Analytics. He works closely with the executive team at Switch4Good to streamline processes, build strategies, and provide data insights to drive business decisions. Kirk is passionate about learning and bringing data to life.
Why I support Switch4Good: Because it’s ‘all good’…I believe the information S4G provides will continue to open eyes and help our society to make ‘good’ choices to help our planet, our health, and our animals.
Favorite dairy-free food: hummus or guacamole
How he stays active: Cycling is my go-to, but I enjoy evening walks with the family (wife + dogs).
Jason Wrobel is the Digital Marketing and Social Media Director at Switch4Good. With 21 years of experience in digital marketing, copywriting, and social media content creation, he brings a wealth of experience and a dynamic creative spark. He’s also the co-founder of Wellevatr and co-host of the podcast This Might Get Uncomfortable. As the first-ever plant-based chef in history with a primetime television series, his groundbreaking show How to Live to 100 on Cooking Channel and Food Network Canada taught millions of people worldwide how to prepare delicious, organic, healthy meals at home. Described as the love child of Jim Carrey and Alton Brown, he infuses his live speaking events, videos, and digital offerings with a relentless drive to grow and a lighthearted, joyful approach to plant-based health and wellness.
Why I support Switch4Good: I believe that moving away from dairy products is one of the most beneficial choices humanity can make for our overall health and physical performance, not to mention the myriad of benefits for the environment and quality of life for cows. I think it’s possible in my lifetime to see a massive switch toward plant-based dairy substitutes as they become a mainstream choice for people around the world.
Favorite dairy-free food: Dairy-free soft serve ice cream.
How I stay active: Yoga and boxing on a punching bag.