With Great Power Comes Great Responsibility
We are galvanizing a worldwide movement of humans, both young and old, to pave the way for a plant-rich food system, eliminating all the inequities, biases, and inefficiencies of the current legacy situation.
Our Starbucks Win Pushed Big Coffee to Drop the Non-Dairy Upcharge

Thanks for Visiting Us at the New York and Chicago Marathons
As more and more coffee chains eliminate the surcharge for non-dairy milk, we share our activism playbook.
Campus Action Now (CAN) Enables Student-Led Change

Campus Action Now (CAN) Enables Student-Led Change
Students are tackling the climate crisis and food injustice through hands-on Service Learning experiences on campuses throughout the U.S.
The FISCAL Act Ends the 79-Year Milk Mandate in U.S. Schools

The FISCAL Act Ends the 79-year Milk Mandate in U.S. Schools
Our dream is to give America’s kids a dairy-free milk option at school that won’t make them sick. But we need your help to get the bill passed in 2025!
Who is Switch4Good?
We are an evidence-based nonprofit with a mission to wean the world off dairy. The human body is not designed to digest mother’s milk after infancy—let alone the milk of a different species. But that doesn’t stop Big Dairy selling us the lie that “Milk Does a Body Good.” We are here to set the record straight and tell the truth about health, wellness and food equity. We encourage people to live better and do more by thinking critically. We work with clinicians, athletes, social justice warriors, enlightened policy-makers, and progressive corporations to promote ethical lifestyles and widespread behavioral change related to how we eat.
Is Dairy Safe For Children?
Our KiDS program (Kids + Dairy Symptoms) provides comprehensive nutrition advice for children on a dairy-free diet. Our Clinical Champions are a mix of deeply experienced RDs, pediatricians, and gastroenterologists who empower fellow practitioners and parents with guidance, evidence, and educational tools.

Why Choosing Dairy is Also Supporting the Beef and Veal Industries
The merger of the beef and dairy industries is a wake-up call for anyone who cares about health, ethics, and the environment.
What Does Dairy-free Food Look Like?
- DELICIOUS
- NUTRITIOUS
- SATISFYING
- EASY TO MAKE
Our Switch4Good Around the World GoodBowls stimulate your senses and fuel your body to take on the toughest workouts and most demanding days. Chef-created and athlete-approved, these simple-to-follow recipes will transform the way you eat—for good.
The Switch4Good Podcast
Olympic medalist Dotsie Bausch, together with Baywatch actress and certified health coach Alexandra Paul, take listeners on a transformative journey to optimal health and performance through plant-based eating.

“What happened after I made the switch was nothing short of extraordinary. It was kind of magical. I wasn’t expecting it, but my performance improved drastically, and I knew there was no turning back.”
Dotsie Bausch
Olympic cyclist and founder of Switch4Good.org
Our Blog
Athlete stories. Recipes. Science-backed articles. Find it all in our Switch4Good blog.
Beef Tallow: What It Is and Why You Shouldn’t Be Cooking with It
Estimated reading time: 3 minutes By Justin Long, Writer at Switch4Good If beef tallow had an honest ad, it might read like this: “Craving a taste of the 1960s, when heart attacks were en vogue and high blood pressure was the norm? Then let me introduce you to…...
Why Dairy Doesn’t Belong in Your Functional Beverage Routine
Estimated reading time: 4 minutes By Tiffany Bruno, MS, RDN, Director of Education at Switch4Good In recent years, the beverage industry has evolved far beyond traditional soft drinks, juices, and water. Enter the era of functional beverages—drinks intended to...
Dairy: The Ultra-Processed Food Hiding in Plain Sight
Estimated reading time: 4 minutes By Justin Long, Writer at Switch4Good Ultra-processed foods (UPFs) are a hot topic, and for good reason. Linked to diabetes, cancer, heart disease, and a host of other health issues, UPFs are a primary culprit in the Standard...
Thinking about going dairy-free?
Get our latest resources, research, and recipes to help you ditch dairy, feel amazing, and perform at your best!
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