What We Do

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Policy Change to End Dietary Racism

The dairy industry puts profits over people. Over the past few decades, millions in advertising dollars have been spent to convince the public that dairy is healthy and necessary for peak performance. Even the research it uses to peddle its products is biased—one of the most prominent studies the industry touts only included seven white male participants—yet the industry claims milk is healthy for all. Given that 36 percent of the American population is lactose intolerant—with rates hovering between 70-95 percent for people of color—it’s clear that dairy does not do any body good. Promoting dairy as a health food is an act of dietary racism, and we’re putting an end to it.

What We’re Doing:

  • Running grassroots campaigns and taking legal action to remove dairy as a food group from the US Dietary Guidelines. Over a quarter of the public comments addressed to this government committee came from Switch4Good supporters—an unprecedented majority in the Guideline’s history
  • Filing FTC complaints against MilkPEP campaigns to publicly expose the shady tactics employed by the dairy industry to peddle its products
  • Standing up to the United States Olympic Committee to question its sponsorship with MilkPEP
  • Demanding an investigation into whether the United States Olympic and ParaOlympic Committee violated its own bylaws in its relationship with Milk Life
  • Calling on coffee chains to eliminate upcharges for plant milk in a campaign coined “Equal Milk for All”

Sports Partnerships

From the MLB to the NFL, going dairy-free is gaining momentum among professional players. When sports icons make a move, fans follow suit. This is the largest and most impactful program we have to bring the dairy-free message to the masses. 

What We’re Doing:

  • Pushing the dairy-free momentum forward to support athletes in their pursuit to reach optimum performance and career longevity 
  • Disseminating our groundbreaking Dairy Does a Body Bad: A Scientific Report on Cow’s Milk, Health, and Athletic Performance to professional sports teams
  • Working with team nutritionists and dietitians to develop a robust dairy-free nutrition program for players. Currently, we are working with the Los Angeles Clippers. 
  • Leveraging our team of dairy-free professional athletes to educate and inspire the masses. These include baseball legend Chase Utley, NHL enforcer Georges Laraque, 6x Olympic medalist Rebecca Soni, 3x Olympic gold medalist Heather Mitts, Olympic medalist David Verburg, ultra-endurance pros Rich Roll and Brendan Brazier, and more
  • Working toward a plant-based Los Angeles Olympic Games in 2028
  • Collaborating with the Green Sports Alliance on comprehensive, scalable solutions to move sports teams, venues, and fans toward the plant-based diet

Research Study

The science behind dairy is flawed. Over the past several decades, the most promoted research concerning dairy has been paid for by the dairy industry itself while mountains of research regarding dairy’s negative effects have been ignored. Further, there is very little existing research that explores the effects of dairy on athletic performance. Switch4Good is focused on ensuring that peer-reviewed, unbiased science drives the future of what we eat. We have set the groundwork to perform a gateway study that will charter new interest in future research on the topic of dairy-free performance. 

Our Study:

  • Scheduled for Spring 2021, we will work with top researchers at Appalachian State University to compare cow’s milk versus soy milk in their effects on inflammatory markers in humans 
  • This inaugural study will provide evidence for the prolonged beneficial effects of a plant-based diet on high-impact workouts. This body of work has the potential to provide the groundwork for a better understanding of plant-based nutrition and reshape how top-level athletes and active individuals can get the most out of their physical performance
  • Building on this study, Switch4Good is creating a model to facilitate unbiased, peer-reviewed research into an often overlooked facet of nutrition: plant-based performance
  • We are currently disseminating new and existing research to media outlets, nutritionists, doctors, and universities to provide balance to the decades of dairy-funded research that is commonly cited

Culture Change

Switch4Good thrives because of its team. Without a strong community, we would have nothing. It is our ever-growing team of dairy-free athletes, experts, and everyday folks who will bring the dairy-free movement into the future. 

What We’re Doing:

  • Expanding our network of doctors, dietitians, trainers, and athletes who can empower others with the education and support they need to go dairy-free 
  • Empowering our 500+ S4G “team members” to share their story to inspire others to go dairy-free
  • Facilitating our Switch4Good Educator Program that enables anyone to become a dairy-free leader in their community. Over 45 individuals across the US, UK, India, Africa, and Europe have signed up to be a Switch4Good educator
  • Providing a Race for Us platform that allows individuals to fundraise for Switch4Good during charity races or self-run events

Education and Resources

For most of us, dairy has been ingrained into our diet since infancy. Going dairy-free may seem daunting or even unhealthy at first, and it is our responsibility to transform skepticism into understanding and trepidation into confidence with our education and resources. 

What We’re Doing:

  • Offering multiple avenues through our website and social media for the public to easily access​ digestible science and helpful tips on going dairy-free
  • Collaborating with recipe developers to provide accessible, affordable, nutritious, and satisfying recipes
  • Responding to individual inquiries about going dairy-free and creating guides to the most-asked questions (see Ultimate Guide to Dairy-Free Alternatives and Raising Dairy-Free Babies and Kids)
  • We’ve reached over 120 million people in 2020 alone and convinced over 100,000 people to take the first step in their dairy-free journey. Think you might be next? Take our Lactose Intolerance Test and find out then download our Power Plate to help you plan your next meal


The Switch4Good Podcast, hosted by Olympian Dotsie Bausch and actress/health coach Alexandra Paul, interviews expert guests each week to educate, entertain, and empower listeners to improve their lives through quality nutrition and the practice of compassion. The show has 300K unique downloads and continues to grow at 26% month over month

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