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The Switch4Good Podcast

Baskin Robbins Heir to Vegan Rebel with John Robbins

Feb 12, 2020

Watch Episode 61 with John Robbins here:

Ask anyone who has been plant-based for more than twenty years, and they all point back to this seminal work by John Robbinsโ€”Diet for a New America. But this is not Johnโ€™s singular claim to fame. He grew up as the sole heir to the Baskin-Robbins fortune, but as he was groomed to take over the family business, he became increasingly unsettled by the fact that the company wasnโ€™t selling happinessโ€”in his words, it was selling lies.ย 

Unable to promote a product that endangered the animals, the planet, and oneโ€™s health, John walked away from the fortune, adopted a plant-based diet, and began to write. Over the past 40 years, Johnโ€™s work has changed countless perspectives about the way we eatโ€”forcing readers to wake up to the fact that there is one solution for the problems we faceโ€”and that is to go plant-based.ย 

John may not have invented the thirty-second flavor, but he has certainly saved lives.

Listen to Episode 61 with John Robbins here:

What we discuss in this episode:

  • Johnโ€™s childhood growing up as the heir to the Baskin Robbins business.
  • Growing up surrounded by wealth yet surrounded by morbidly unhealthy family members.
  • Johnโ€™s decision to step away from the family business at a young age and live on $500 a year with his wife.
  • The symbiosis of the plant-based solution in regards to the welfare of animals, oneโ€™s health, and the environment.
  • How John ultimately saved his fatherโ€™s life by taking an alternative path in life.ย 
  • Johnโ€™s first book, Diet for a New America, that has served as the nexus for countless people who have made the switch to plant-based fuel.ย 
  • How commercially produced sweets can affect oneโ€™s palate.
  • To support our mission to educate, inspire, and embolden the world to lean into eating plants instead of baby cow growth food, donate today to spread the word.

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