Tracy Keys resides in Laguna Beach, CA and Portland, OR. She founded Tracy Keys Consulting after 30 years in the nonprofit sector to focus on smaller animal protection NGOs. As Executive Director at the Newport Beach Public Library Foundation, she nurtured a grassroots organization into a sophisticated, highly-functioning nonprofit without any staff for the first 8 years. She can be found every Sunday volunteering at the Laguna Beach Animal Shelter. A vegan lifestyle came from seeing investigation footage and documentaries about the horrific treatment of animals for food throughout the world.
Why I Support Switch4Good: Travel has shown me that the world is sadly not becoming vegan any time soon. Cognitive dissonance and cultural norms run deep. S4G is brilliant at disrupting human conditioning by educating people on the high lactose intolerance rates that make 65% of the world sick. Big Dairy inflicts some of the most egregious cruelty on cows and their advertising billions target the people who are the most negatively affected by consuming milk products. Honored to help end that.
