When he realized his new wave rock band wasn’t going to make it, Tony did what any working-class kid from Northern England would do, he went to work down a coal mine. When he got bored with that, he went to the University of Hull to read American Studies. Then grad school in Bowling Green, Ohio. Then he stumbled into advertising and spent 20 years applying a simple marketing mantra for various technology-forward companies—”Educate the unfamiliar. Reassure the wary. Inspire the progressive.” Turns out that’s a pretty good fit for what we’re doing at Switch4Good.
Why I support Switch4Good: I’ve wanted to go vegan for years to better align with my partner’s long-term vegan ethics and lifestyle. The prospect of forgoing cheese was what mainly held me back, so what better first step than to go dairy-free? Also, in my consulting work for MedTech firms, I’ve come to appreciate the seriousness of inflammation as an underlying cause of so many health problems—including numerous chronic diseases. Now that I understand how dairy is implicated in the inflammation problem, I want to do something about it. I want to help Switch4Good help people ditch dairy.
Favorite dairy-free food: Oatly oat milk
How he stays active: Long walks, balance exercises, and weight-bearing yoga stretches—plus the occasional game of football (aka soccer in certain ‘unenlightened’ regions of the world).
