Contact: Jamie Evan Bichelman
Email: gro.doog4hctiws@beimaj
After vegan Olympic medalist Dotsie Bausch’s yearslong campaign to push Starbucks to drop their upcharge, evidence-based nonprofit Switch4Good turned its sights towards Tim Hortons. Just weeks later — and after multiple conversations with RBI — Tim Hortons followed suit.
LOS ANGELES — Evidence-based nonprofit Switch4Good has once again tipped the scales and pushed a global coffee chain to drop its non-dairy milk upcharge. Restaurant Brands International’s Head of Global Sustainability, Paul Yang, personally informed Switch4Good executive director Dotsie Bausch that beginning February 2025, Tim Hortons will join Starbucks as the latest coffee giant to drop its non-dairy milk upcharge in its U.S. coffee shops.
Once Starbucks relented following a yearslong campaign helmed by Bausch, a vegan Olympic medalist, Switch4Good turned to Tim Hortons as its next target. Following Bausch’s personal meeting with Yang, Switch4Good was declared victorious in taking down yet another coffee industry behemoth.
“We have once again proven our might,” Dotsie Bausch, the founder and executive director of Switch4Good, said. “No matter how massive a coffee company may be, we have once again shown that we will not back down in the fight for dietary justice. The collective global will of customers is finally being acknowledged: we will no longer support coffee companies who charge a financial penalty for lactose intolerance, a preference for plant-based milk, or cultural belief in abstaining from cow’s milk.”
The Impact of Tim Hortons’ Decision
Though their reputation is primarily that of a popular Canadian coffee chain, Tim Hortons operates locations throughout nearly one-third of the U.S., including more than 140 cities in New York state alone. Until now, customers throughout the U.S. were forced to pay upwards of a dollar (USD) for non-dairy milk for drinks like lattes and cappuccinos.
The move, which comes on the heels of Starbucks’ momentous decision to drop the upcharge on plant milk in the U.S. and Canada, adds Tim Hortons to the list of coffee leaders finally acknowledging the inherent dietary racism in policies that penalize drinkers of non-dairy milk.
To learn more about Switch4Good’s efforts to push coffee companies around the world to drop their unjust non-dairy upcharges, learn more about Switch4Good’s efforts to continue improving federal policies relating to dairy, or to schedule an interview with Dotsie Bausch, contact gro.doog4hctiws@beimaj.
###
About Switch4Good
Switch4Good is an evidence-based nonprofit that advocates for a dairy-free world and plant-based living. Founded in 2018 by Olympic medalist Dotsie Bausch, Switch4Good’s mission is to combat the distortion and disrupt the misinformation fed to us by the dairy industry. Switch4Good partnered with health experts, athletes, and the International Olympic Committee to write the first playbook for plant-based athletes titled “Let the Plant-based Games Begin.” The organization teamed up with Washington legislators to introduce the ADD SOY Act, a bill currently before Congress to get soy milk added as an option in U.S. schools. Switch4Good’s new Kids and Dairy Symptoms program (KiDS) is purposed with educating doctors, dietitians, and parents about the harm drinking cow’s milk does to kids. For more information, please visit www.switch4good.org.