Our Mission

Switch4Good is THE DAIRY DISRUPTER FORCE here to reveal the TRUTH.

For too long, the dairy industry has been funding multi-million dollar marketing campaigns that mislead consumers. We launched Switch4Good with a commercial of our own that debuted during the closing ceremonies of the 2018 Winter Olympic Games and we’re just getting started.

The TRUTH is that dairy is not a health food. We are exposing the dairy industry and the vast lies being perpetuated by them. We are unleashing a strategic fight, speaking facts and diving deep into social justice, health justice and environmental justice.