News & Updates
The world is waking up to the power of dairy-free living, and the media is taking notice. From elite athletes embracing plant-forward diets to new science on gut health, our work is making waves.
This page is your home for our latest press releases and featured stories. See how we’re challenging outdated food systems and empowering people to take control of their health—one headline at a time.
For Media Inquiries please contact: Media and Public Relations Director Jamie Evan Bichelman, jamieb@switch4good.
FISCAL News
Other News
Press Releases
KiDS teaches healthcare professionals and parents about the potentially deadly effects of milk
Switch4Good launches the Kids and Dairy Symptoms (KiDS) program to protect children and combat the misinformation spread by the dairy industry. IRVINE (24 AUGUST 2023): Drinking cow’s milk has become the most common single cause of fatal anaphylaxis from food allergens in school age children, according to the findings of...
Game on! The one-of-a-kind plant-based playbook for optimizing athletic performance is out now
Switch4Good collaborated with the International Olympic Committee to create “Let the Plant-based Games Begin,” which will be celebrated during a free online seminar event on Thursday. IRVINE (7 August 2023): When NFL players reported to training camps last week, they were handed playbooks laying out their strategy for success. All...
“Let The Plant-based Games Begin!”
Switch4Good collaborated with the International Olympic Committee to create the playbook on plant-based nutrition to optimize athletic performance, slated for release on August 4. IRVINE (23 May 2023): Eight-time U.S. national cycling champion and former world record holder Dotsie Bausch’s coaches were neither elated nor encouraging when she adopted a...
Nonprofit Pushing Starbucks to Drop Nondairy Upcharge in U.S.
Boosting sustainability & eliminating dietary racism key drivers of campaign LOS ANGELES, Calif. – (January 31, 2022) – Confident in Starbucks’ commitment to do the right thing, nonprofit, health & dietary activist Switch4Good continues campaign calling on the mega-chain to end its plant-based milk upcharge in the United States. On...
Starbucks Spoof Adds “Dietary Racism” to National Lexicon
LOS ANGELES, Calif., December 15, 2021 – A prank targeting Starbucks last week raised the issue of dietary racism—yet many lactose-lovers seemed resistant to accept the existence of systemic, structural inequities surrounding food choices. Switch4Good—a nonprofit championing the benefits of going dairy-free, together with the Yes Men—issued a mock press...
Switch4Good Claims Credit for Starbucks Spoof
Switch4Good Claims Credit for Starbucks Spoof “Starbucks’s plant-based-milk upcharge is an unfair and racially targeted overcharge,” said physician and expert in racial bias in nutrition LOS ANGELES, Calif., DECEMBER 9, 2021 – Switch4Good—a nonprofit dedicated to educating about the benefits of going dairy-free—together with the Yes Men, experts at exposing...
Eat Like an Olympian Health Campaign Launching During the 2020 Olympic Games, Led by Olympic Silver Medalist Dotsie Bausch and 15 Other Dairy-Free Olympians
FOR IMMEDIATE RELEASE “Eat Like an Olympian” Health Campaign Launching During 2020 Tokyo Olympic Games, Led by Olympic Silver Medalist Dotsie Bausch and 15 Other Dairy-Free Olympians Anyone can sign up and learn how to eat and feel healthier. LOS ANGELES, Calif. – (July 20, 2021) – Olympic silver...
Nine Team USA Athletes Demand the United States Olympic & Paralympic Committee (USOPC) Stop Peddling Unhealthy Products to Olympians and to the Public
Olympic Silver Medalist, Dotsie Bausch, pens open letter in three, full-page newspaper ads taking USOPC leadership to task for ignoring Team USA athletes’ health concerns regarding dairy.