Switch4Good Campaigns

In December, 2021, we started pressuring Starbucks to stop charging extra for non-dairy milk. We knew we were swinging for the fences—targeting the world’s biggest coffee chain—but on November 7, 2024, we hit a home run!

After three years of relentless campaigning, Switch4Good persuaded the biggest coffee chain in the world to stop charging extra for non-dairy milk in Starbucks-owned and operated coffee shops in the U.S. and Canada.

When we asked Starbucks to drop their racist upcharge for dairy-free milks, they relented in the UK, Chile, France and several other European countries. Our question is simple: when will Starbucks do the right thing and eliminate the up-charge here in the US? Like charity, justice begins at home.

So-called “real” dairy and meat products are highly processed, containing dangerous chemicals and antibiotics that could harm you and your family.

What happens on dairy farms… doesn’t stay on dairy farms. And what you don’t know… could hurt you and your family.

Animal‑based processed meats may taste good, but beneath their enticing flavors lurks a terrifying truth.

Animal-based processed meats like bacon, sausages, salami, and lunch meats may taste good to kids and be easy for parents. But behind the inviting packaging and enticing, salty flavors lurk terrifying truths and threats to your children’s health and well-being.

Our Paris Metro billboard campaign that we created for the Olympics and Paralympics was banned by the French advertising authorities because “it could be perceived as denigrating dairy products; and as such, may provoke reactions from all representatives of the dairy industry.”

For decades, the dairy industry has lied to you and your family by manipulating research and nutritional science to craft billion-dollar marketing campaigns through its marketing arm, MilkPEP. They are responsible for some of the most popular and misleading advertising campaigns in history. In fact, those dishonest ad campaigns have duped millions of your fellow…

You’ve been told milk makes you strong and healthy and gives you POWER! For nearly a century, BIG DAIRY has used junk science, ethically dubious celebrity endorsements, and hundreds of millions of marketing dollars (funded by your taxes) to convince you that “milk does a body good.”