Switch4Good Campaigns

Switch4Good turns evidence into action. We are working on multiple fronts to prove that cow’s milk has no place in a healthy diet. Check out our past wins, see how we support our athlete roster, and discover how we’re bringing food justice to schools and universities across the country. Let’s build a stronger, fairer future together.

The FISCAL (Freedom in School Cafeteria and Lunches) Act

For the first time in the nearly 80-year history of the National School Lunch Program (NSLP), this historic legislation requires schools to offer a variety of plant-based milk options to students in the lunch line—a milestone championed by Switch4Good founder and vegan Olympic medalist Dotsie Bausch, as well as Wayne Pacelle, president of both Animal Wellness Action and the Center for a Humane Economy.

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Ultra-Processed Foods

So-called “real” dairy and meat products are highly processed, containing dangerous chemicals and antibiotics that could harm you and your family.

Food Fight

Beautiful burgers, smoky sausages, and mouthwatering cheese aren’t as innocent as they seem—these toxic animal foods can seriously damage your brain, gut, and heart. Burger the Brain Butcher, the Gut Busters Gang, and Big Cheese are killer foods that silently sabotage your health.

Past Campaigns

Holding Big Coffee Accountable

In December, 2021, we started pressuring Starbucks to stop charging extra for non-dairy milk. We knew we were swinging for the fences—targeting the world’s biggest coffee chain—but on November 7, 2024, we hit a home run!

Starbucks: Drop the Upcharge

After three years of relentless campaigning, Switch4Good persuaded the biggest coffee chain in the world to stop charging extra for non-dairy milk in Starbucks-owned and operated coffee shops in the U.S. and Canada.

Justice Cup

When we asked Starbucks to drop their racist upcharge for dairy-free milks, they relented in the UK, Chile, France and several other European countries. Our question is simple: when will Starbucks do the right thing and eliminate the up-charge here in the US? Like charity, justice begins at home.

Ultra-Processed Foods

So-called “real” dairy and meat products are highly processed, containing dangerous chemicals and antibiotics that could harm you and your family.

The Raw Truth About Milk

What happens on dairy farms… doesn’t stay on dairy farms. And what you don’t know… could hurt you and your family.

The Grisly Truth

Animal‑based processed meats may taste good, but beneath their enticing flavors lurks a terrifying truth.

Processed Meat Is Junk For Kids

Animal-based processed meats like bacon, sausages, salami, and lunch meats may taste good to kids and be easy for parents. But behind the inviting packaging and enticing, salty flavors lurk terrifying truths and threats to your children’s health and well-being.