Ever-targeting a new generation of consumers, the dairy industry-funded and released a new study in February 2019 in an attempt to support the misguided campaign, “Built With Chocolate Milk.” Titled, “Chocolate Milk Versus Carbohydrate Supplements In Adolescent...
I remember a feeling of elation when the chocolate-milk-as-exercise-recovery news broke several years ago and happily guzzled the advice. I was a huge fan of organic dairy products—Vermont cow and goat yogurt and cheese especially—as part of my supposedly healthful...
Learn how chocolate milk research studies fall short of their marketing claims.
Despite industry claims, chocolate milk is not a “superfood.”
In Big Dairy’s effort to update “Got Milk?” campaign / slogan, MilkPEP (Milk Processor Education Program) debuted its new “You’re Gonna Need Milk for That” marketing campaign in March of 2021. It touts the nutritional and performance benefits of cows' milk for...
In 2009, I was part of a UCLA study of cyclists and triathletes that looked at how endurance exercise impacted bone density, testosterone, and the production of inflammatory cytokines produced during long, frequent periods of exercise. Some of my cycling teammates...
How many plant milks are there? The answer is limitless! Personally, I opt for the store-bought varieties, but with a cheesecloth or a super nifty Almond Cow machine, you can transform literally anything into delicious plant milks—from grains to seeds to nuts and...
According to evolutionary history and fossil records, the modern human being has inhabited this earth for the past 200,000 years. (1) Historians date the practice of drinking cows’ milk back to the past 8,000 to 10,000 years. (2) What this tells us is that consuming...
Milk Life, one of America’s largest dairy marketing organizations, is constantly churning out various statements to promote cow’s milk to the American public. While these claims are often supported by research studies, these assertions are highly flawed, and in many...
Spoiler alert: chocolate milk is not a recovery food.
Whenever we talk about the negative consequences of dairy on human health, we always get pushback about chocolate milk for athletes, calcium for bones, yogurt for gut health, and countless other excuses. Does fermenting milk and turning it into yogurt somehow make it...
Dietary RacismLearn more →Learn more →What is Dietary Racism? Dietary racism is a social construct built by a racial majority that assumes the food the majority consumes affects other races and cultures in the same way. This mindset often leads to actions that are...